Introduction
One could argue if it’s a good thing that a manufacturer has very much models on the market. Of course in this case it is evident that some devices only differ in their casing or have a function in plus or minus. Samsung is a great example for such a company, they have the largest portfolio of products, but this has its downsides too.
On one hand, when one has to write a review about a Samsung device, he or she has a specific fear: practically even if a review is made from two or three previous ones, using copy-paste, it will still be a rather correct one. Of course the manufacturer is not interested at all in this, they just let the press go through their pain, they have to write a review anyway about every phone, if they want to be taken into consideration. But what about the customers? Isn’t a potential customer in doubt because of such an overwhelmed offer? Won’t he get confused in the jungle of letters and numbers if he wants to buy a Samsung phone?
The answer is yes, he probably will. This is the reason why manufacturers usually pick some models, which get much more heavily promoted, as the company feels that the given model is better than others in means of price/value ratio or features. Samsung goes along the same line and, moreover, they further vary their strategy based on countries, meaning that they take into consideration if customers from a given country are worth to be targeted with a device.
F250 is the typical example of a phone that deserves to receive a higher percentage of the marketing budget. It’s not too expensive, it looks nice, and it’s youthful and musical. Oh yeah, it has a camera too. It has all kinds of features that are probable to attract many customers, so there is not much doubt about the F250’s success.
A cikk még nem ért véget, kérlek, lapozz!
