The Finnish manufacturer has published a press release on Friday about their expectations for Q3 regarding their market share, which is expected to decrease, compared to the 40 percent they had in the previous quarter. Nokia still forecasts an increasing share until the end of the year, as they are expected to sell 1.14 billion cell phones by the end of the year, which means a 10 percent increase in market share, compared to last year. One of the reasons for the fallback in Q3 is Nokia's tactical decision of not participating in an aggressive price race like other manufacturers, and on the other hand their plans of promoting their mid-range handsets proceeds slower than expected.
The Finnish manufacturer avoids the aggressive price plicy that has momentary success, as it might have a negative effect on the company in the long rung, so they are willing to participate only in a race where profitable operation is possible for a long term. The announcement - although the company's shares have fallen 13% and so they have set a three year low - has no effect on the launch date or pricing of handsets and services. Nokia will oficially announce financial results for Q3 on October 16.
Translated by Szaszati
