Recently the Windows Mobile platform received lots of negative criticism, as it greatly falls behind other offers on the market in terms of usability. Many partners of the software giant have tried to improve this situation, for example HTC by launching their own TouchFLO 3D user interface, but the limitations of the operating system couldn't have been completely disabled. The changes of the market trends, the launch of better and better rival user interfaces and the slowness of the company have resulted in continuous loss of market share and the upcoming Windows Mobile 6.5, with its oldish design, won't be able to change this.
It seems that Microsoft tries to back off from the outdated brand and by creating a completely new image they are trying to make people forget the previous lacks. The launch of the Windows Phone brand (to be uncovered later) could mean the start of a new product strategy, in which the aim of the software giant is to be able to provide a user experience for customers on the road like the desktop Windows 7 OS does. It is not yet known when the Windows Phone brand will be launched, but it might happen that it comes only along with the Windows Mobile 7 system, planned for early next year.
Translated by Szaszati
