The first Samsung Armani phone to have a full touchscreen, announced in 2007, has been compact and elegant, but it still couldn't have a breakthrough success. The second handset, Samsung Armani Night Effect made the fans of elegant mobiles hate it due to its huge, flashing labels. No problem, the third installment in the series is coming this fall, and instead of the design, it tries to emphasize the features. Ryu Jae-hyun, marketing director of Samsung Taiwan, has told Taipei Times that this fall they are launching another Georgio Armani model, which is expected to have Windows Mobile 6.5 running on it. There is no official information available regarding the handset and the picture below is just an illustration.