LG knows very well that the design and specs of products is not always enough to sell them, as in many cases the brand's image can be decisive, so the South-Korean manufacturer has launched a global ad campaign, covering their full range of products. The aim of the huge marketing campaign is to let the customers know the manufacturer's stylish design, their outstanding technical solutions, which are packed in products that fit the users' life perfectly. The centrally coordinated campaign will have a unified strategy worldwide, thus creating a uniform image of the company. The aim of the highly aggressive campaign is evident: when selecting a product, even in times of recession, a brand, that is felt personal by the user, can be very important. During this month TV spots are airing in England, Austria, Brazil, France and Russia. The ads will focus on the most important products of the company and the important features of those. Besides design, the huge touchscreen will surely be a center topic in case of phones. Along with the ad campaign LG has also launched a campaign site at www.LifesGoodLG.com.
Translated by Szaszati
