The fact that providing free services can be profitable is no news. We should just take a look at Google's financial reports, as they practically offer all of their services for free and of course they live on the money of advertisers. The first network operator to offer completely free phone calls is Blyk, offering exclusively for 16 - 24 year old people 217 text messages and 43 minutes of free calls every month, and in turn the customer has to read only a maximum of 6 ads per day. After thei success in England, the company has decided to move along, their next targets being Holland, Germany, Belgium and Spain. The success of the business model is primarily due to the fact that the targeted group of users is very price-sensitive, and they are also responsive to ads.
Translated by Szaszati
