Motorola VE538 - Is it a Moto?

Introduction

If a manufacturer has some problems then the kind of new products they launch are very important as these define the company itself. Motorola is not known for its business successes nowadays, and not matter that the developers are quietly working (very, very quietly), we can’t really hear about new model launches. The last devices that have been made known amongst at least those who like mobile communication, were the multimedia phone ZN5, and the niche model Aura.

Motorola VE538
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Now I’ve chosen VE538 from the list provided by GSM Takács, saying that I don’t know what it is, but let’s have a look as I’ve been planning to test since a couple of months ago. It has arrived in a rather large package, which had the usual design (the phone on top in a separated space and the packaged accessories were lying in an artistic chaos on the bottom). Of course nothing will get damaged because the pack of the battery hits the pack of the back panel a couple of times during transport, but it still looks a bit unpretentious.

Motorola VE538
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But anyway, the product itself is what’s important, which costs about 80 euros (SIM-free), and knowing that it has 3G support, it’s evident that it should be compared with the cheapest phones that also work on third generation networks. Due to its design the closest rival is the highly acclaimed Samsung L700. Can a manufacturer, who is not in its golden era, be a real competition to a renown and popular model of a company that is also very famous?

Motorola VE538
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Yes, they can. And the explanation is very simple: this is not a Motorola. It’s a BenQ. And it’s not even repacked, or relabeled, but it’s ODM manufacturing, which means that Motorola assigned them, they got some basic instructions, logos, ringtones, graphics and then BenQ added its own know-how.

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