After the huge losses, Sony Ericsson has decided to emphasize the creation of a proper design and the advertising of its products. During its ongoing marketing campaign, the company has covered the stations of many high-traffic cities in Europe with their own ad posters and they have also created special concert stages, where they use 3D projectors for advertising the features of the W995 Walkman phone along with the unlimited music download and gift movie services.
Hirdetés
In the ads of the upcoming Aino, Satio and Yari models, the manufacturer decided to use much more colorful logos than the original one, but these will be used exclusively in ads and posters, the website of the company and the product packages will still feature the green logo.
Translated by Szaszati
